Advancement & Marketing Specialist

Title: Advancement & Marketing Specialist

Agency: Virginia Highlands Community College

Location: Washington - 191

FLSA: Nonexempt

Hiring Range: $32,000 Commensurate with experience

Full Time or Part Time: Full Time

Additional Detail

Job Description:

Located in the heart of the Appalachian region, Virginia Highlands Community College (VHCC) serves the city of Bristol, Washington County, and the western portion of Smyth County, Virginia. In view of Mt. Rogers and Whitetop Mountain, VHCC serves as a beacon for educational opportunities at Exit 14 on Interstate 81 in historic Abingdon, Virginia. With a robust 56-year heritage, VHCC serves students in the service region through a Workforce Development Division, a Professional and Technical Studies Division, an Arts and Sciences Division, and a Health Program Division. VHCC awards workforce credentials, as well as Associate of Applied Science degrees, Associate of Arts and Sciences degrees, certificates, and career studies certificates. As one of 23 institutions in the Virginia Community College System, VHCC has served students from across the region, including northeast Tennessee, eastern Kentucky, and western North Carolina by providing quality and affordable education, training, and cultural activities through an array of flexible, diverse programs that enable community members to succeed today and in the future.

Responsibilities: The Advancement & Marketing Specialist is a full-time position reporting to the Vice President of Institutional Advancement. Responsible for coordinating and assisting with the implementation of a range of creative and technical marketing/communications activities that support the VHCC brand and engage constituents of the College, including:

Position Responsibilities:

• Manage VHCC alumni engagement program.
• Manage the VHCC Retiree Association and the VHCC Discount Program.
• Assist in managing the Student Emergency Assistance Program.
• Assist with planning & executing special events.
• Manage event and hospitality resource assets.
• Assist with the implementation of a comprehensive resource development program, including fundraising campaign support, collateral design/production, constituent engagement, and donor stewardship (gift & pledge allocations and acknowledgements).
• Assist with marketing and communications activities, including: creative design, production support, digital screen and marquee management, photography/videography, and other key marketing/communication support activities.
• Support the Institutional Advancement Division with budget management, purchasing, and receiving.
• Establish and maintain effective relationships with students, faculty & staff and other stakeholders important to the college.
• Perform other job-related duties as assigned.

This is a full-time in-person position.

• A minimum of education and/or experience equivalent to an associate’s degree in Business Administration, Management, Administrative Support, Marketing or related field required.
• Experience in customer service, administrative support, fundraising, and/or marketing/sales, required.
• Successful history of professional achievement related to the duties and responsibilities specified. A portfolio of work and project examples will be requested of all finalists.
• Previous experience with database systems preferred.

• Ability to work independently in a fast-paced environment; exceptional organizational abilities with fluency in managing multiple projects and competing priorities with professionalism and grace.
• Communicate effectively both orally and in writing including proper use of grammar, spelling, punctuation, editing and proof reading; demonstrate emotional intelligence and situational awareness with wide variety of college constituents.
• Seasoned in project and budget management.
• Background and skills in developing simple marketing collateral.
• Proficiency with Microsoft Office products, and savvy in quickly learning various applications and databases for accomplishing various tasks and projects.
• Background in photography and videography preferred.
• Maintain a high level of ethics and confidentiality in performance of all job duties
• Learn and apply college policies/procedures as well as adhere to the Donor Bill of Rights
• Learn and maintain proficiency in state computer systems and programs.