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Assistant Athletic Director - External Operations

Administrative Services


Assistant Athletic Director - External Operations

  • 494132
  • 305 LETCHER AVE HUMAN RESOURCES, LEXINGTON, Virginia, United States, 24450
  • Virginia Military Institute
  • Administrative Services
  • Full-Time (Salaried)

Title: Assistant Athletic Director - External Operations

Hiring Range: Salary is commensurate with qualifications and experience.

Agency: Virginia Military Institute

Location: Virginia Military Institute

Agency Website: www.vmi.edu

Recruitment Type: General Public - G

Job Duties

The Assistant Athletic Director – External Operations provides leadership in external operations within the Athletics Department to include marketing, fan engagement, revenue generation, sponsorships, licensing and serves as a liaison to the Keydet Club. This may include supervising various sports as directed by the AD.


• Manages external units and functions including brand management, marketing and sales.
• Responsible for oversight of game-day promotions and experiences to grow fan attendance, connect with the community, and create excitement at home athletic events.
• Supervises in-game elements including PA scripts, playlists, timing sheets, and in-game promotions. Manages the development of revenue generation initiatives including strategic partnerships and external contracts such as multi-media rights, apparel partner, licensing, and merchandising. This may involve working with a multi-media partner.
• Supervises the department’s fan engagement efforts to create a robust gameday experience. Ensures positive relationships between the Athletics department and key stakeholders, to include alumni, the Corps, local community, fans, parents, faculty and other Institute constituents.
• Serves as a member of the athletics leadership team.
• Represents the Department on various Institute and Southern Conference Committees.
• Success in establishing positive relationships with boosters, alumni, students, faculty and staff. Able to work productively with the university and the community.
• Able to foster positive interpersonal relationships and professional image with external and internal constituencies by adhering to customer service standards.
• Demonstrated ability to work with and communicate effectively with student-athletes, coaches and administration.
• Commitment to following NCAA and Conference affiliation rules. Able to maintain sensitive and confidential information. Able to work under tight deadlines with limited resources and multiple competing priorities.
• Provide game management and event supervision as part of the department’s facility/event oversight team.
• Other duties as assigned by the AD.

Minimum Qualifications

Education and Experience:

• Bachelors’ Degree required.
• Experience in a similar administrative capacity preferred.
• Ability to multi-task, plan, organize and execute day-to-day operations; work under deadlines and maintain a detail-oriented and highly confidential approach
• Ability to prioritize and delegate the flow of work
• Demonstrated computer competency and proficiency in Microsoft Office (Excel, Word, PowerPoint) and the Adobe Suite (Photoshop, InDesign, Premiere)
• Ability to take initiative in organizing programs, planning events, preparing materials, and interacting effectively with members of the athletic department and the post.
• Effective and professional communication skills, both written and verbal and ability to write and edit, prepare all documents
• Demonstrated ability to work independently and as part of a team

Preferred Qualifications:

Experience in a similar administrative capacity preferred.

Special Instructions: 

RMS provides a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your RMS account to check the status of your application for this position.


Contact Information:

Name: Tamara Wade

Phone: 5404647051

Email: wadete@vmi.edu


In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their Certificate of Disability (COD) provided by a Vocational Rehabilitation Counselor within the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their Certificate of Disability. If you need to get a Certificate of Disability, use this link: Career Pathways for Individuals with Disabilities, or call DARS at 800-552-5019, or DBVI at 800-622-2155.


Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer

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