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Assistant Director of Admissions Marketing, Professional Degree Programs (Rosslyn, VA)

Assistant Director of Admissions Marketing, Professional Degree Programs (Rosslyn, VA)

  • R0038146
  • United States
  • Communications
  • The University of Virginia
The University of Virginia Darden School of Business, seeks an Assistant Director of Admissions Marketing, Professional Degree Programs to join its team in Rosslyn, VA.

This position is located in-person in Rosslyn, VA

Darden is a global leader in business education. Based in idyllic Charlottesville, Virginia and growing its footprint in the Washington, D.C. area, the Darden School offers a portfolio of degree, non-degree and Executive Education Lifelong Learning programs. Degree programs include the flagship residential Full-Time MBA format, Executive MBA formats, newly launched Part-Time MBA format and MS in Business Analytics. The School’s professional degree programs (Executive MBA, Part-Time MBA and MS in Business Analytics) are based out of UVA Darden DC Metro, in Rosslyn, from the Sands Family Grounds campus.

The Admissions Marketing team is a unit comprised of members from the Communication and Marketing department who are embedded with the Admissions team. The team’s primary function is to support marketing efforts that drive prospects to engage with Darden, convert high quality applicants across the School’s degree programs and retain admitted students until communication is transitioned to the Office of Student Affairs.

The Assistant Director is responsible for key phases, processes and channels within the prospect and applicant journeys. We are seeking a strategic, proactive and organized individual with demonstrated competencies in marketing and written communications, audience segmentation and the ability to lead nurturing email campaigns, working within CRMs such as Slate, Salesforce or HubSpot.

This position will also assist with Admissions-related activities necessary to identify, evaluate, and select a diverse class of high-quality applicants and students for Darden's Professional degree programs. These activities include but are not limited to prospect conversations, recruitment events (both in-person and virtual), yield activities as well as file reading and applicant interviews (as needed). Higher education enrollment marketing, or B2C experience, and experience in admissions preferred.

This position will be based out of UVA Darden DC Metro in Rosslyn, VA.

Specific duties and responsibilities:

Prospect and Applicant Journey Management and Communications
  • Support the development and ongoing maintenance of the Darden degree program admissions website content, blogs and CRM environment (Slate)
  • Develop and implement audience segmentation and engagement strategies and email workflow campaigns within the Darden CMS (Slate)
  • Support the development and tracking of key performance indicators and the creation of reports
  • Assist with the production, execution and management of online degree program recruiting events, including webinars, virtual fairs, web-based chats and interactive video conferences
  • Produce e-newsletters, email workflows and blog content for multiple degree program segments and audience and support

Admissions Recruitment and Application Reading
  • Read and evaluate applications for admission to Darden’s Professional Degree Programs (as needed)
  • Interview Part-Time MBA and Executive MBA applicants on Grounds and via Zoom (as needed)
  • Represent Darden at various alumni and prospective student events, MBA forums/fairs, and other events, including yield activities both domestically and internationally
  • Serve as a liaison to current students and program alumni and coordinate their involvement with recruitment and yield efforts

Cross-functional Alignment and Coordination
  • Collaborate cross-functionally with multiple staff peers within Communication & Marketing and Admissions and degree program student contributors

Education and Professional Experience:
  • Bachelor’s degree and at least three years of relevant experience required
  • Knowledge of CRM platforms, audience segmentation (Slate preferred)
  • Experience with web-based applications, including blogs, social media and CRM systems
  • Excellent verbal and written communications skills
  • Strong analytical skills
  • Strong organizational ability
  • Ability to think both strategically and creatively
  • Ability to work independently and as part of a high-performing team with excellent initiative and judgment
  • Ability to prioritize shifting projects and initiatives in a fast-paced environment
  • Demonstrates self-motivation
  • Strong technical skills
  • Demonstrated ability to interview potential applicants
  • Willingness to travel as necessary. Position requires some evening and weekend work, as well as domestic and international travel

To Apply:

Apply online at https://uva.wd1.myworkdayjobs.com/UVAJobs search for requisition R0038146. Internal applicants must apply through their UVA Workday profile. Complete the application, and upload the following Required materials:
  • Resume
  • Contact information for three professional references (name, email address and telephone number).

***Please note that you MUST upload ALL REQUIRED DOCUMENTS into the CV/Resume box, into which multiple documents can be uploaded. Applications that do not contain all of the required documents will not receive full consideration .***

This position will remain open until filled.

Questions regarding the application process should be directed to Marcus Rozier, Academic Recruiter, at hjv5vm@virginia.edu .

    COVID Vaccination Requirement and Guidelines

    Please visitthe UVA COVID-19 Job Requirements and Guidelines webpageprior to applying for current information regarding vaccination requirementsandguidelines for employment at UVA.

    The University of Virginia, i ncluding the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.


    Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer

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