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Digital Marketing Coordinator


Digital Marketing Coordinator

  • R0044073
  • Charlottesville, Virginia, United States
  • Communications
  • The University of Virginia
The Digital unit within the Office of Communications at the University of Virginia is seeking a Digital Marketing Coordinator to help our digital team manage projects, implement digital strategies and campaigns, and maintain project management, media planning systems and assist with analytics and reporting.

Reporting to the Director of Digital Marketing, the Digital Marketing Coordinator will execute and coordinate various day-to-day digital marketing responsibilities, assist in managing larger reporting efforts, and support the team in planning and deploying marketing efforts across the larger department. The ideal candidate must thrive in a fast-paced environment and have an eye for detail, strong communication and collaboration skills and sincere interest in digital marketing communications.

  • Support the Director of Digital Marketing and Digital Marketing Associate in executing digital plans for internal clients and programs.
  • Support day to day digital marketing activities, working with other colleagues within the Digital unit as well as Creative, Marketing and other teams, in support of key priorities.
  • Provide project reports and presentations within the department including to Director of Digital Marketing, AVP Digital Strategy and other leadership as needed.
  • Provide support to Marketing Executive Director and AVP Marketing as needed.
  • Provide data and performance insights to support our department’s business goals.
  • Gather and interpret data from owned and paid campaigns.
  • Proficiency in Excel, Keynote/PowerPoint and Word required.
  • Experience with analytics.

Required Experience:
  • Bachelor’s in Communications, Media, Marketing, Business, Analytics or related field.
  • At least one year of related experience.

Skills and Competencies:
  • Excellent written and oral communication skills
  • Results-oriented and self-motivated, with strong attention to detail
  • Ability to balance multiple priorities and meet deadlines
  • Ability to work both independently and as part of a team
  • Closely follow trends in the digital marketing space
  • Strong knowledge of Analytics is a plus
  • Deadline driven
  • Able to see the big picture without missing the details, quality and consistency are of high importance.

  • Microsoft Suite
  • Research and analytical tools
  • Social media platforms (LinkedIn, META, Twitter and YouTube)
  • Social media, Google and other advertising platforms

Anticipated Hiring Range:

$50,000 to $55,000, commensurate with experience

It is our privilege to tell the remarkable and evolving story of the University of Virginia. We are writers, artists, planners + programmers, strategists, and communicators, proudly celebrating, promoting, and publicizing UVA’s iconic reputation, accomplishments, brand, and history. Visit our website to find an overview of our latest work, an introduction to our team, and further communications resources.


The Digital Unit is responsible for managing University’s core digital channels, working closely with colleagues on the Marketing & Brand Strategy, News & Content, and Licensing teams to implement successful digital and social strategies and campaigns. The Digital Unit comprises three verticals: Digital Content, Digital Marketing, and Development & User Experience. Together, we create, implement, and optimize digital content on UVA’s social media platforms, digital advertising, and art for UVA Today. We plan, develop and maintain fundamental University digital properties, including virginia.edu, UVA Today, the University’s central brand guidelines portal, and others.

This position will remain open until filled. This is an Exempt level, benefited position. This position will not sponsor applicants for work visas. The University will perform background checks on all new hires prior to employment.For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter at das6zb@virginia.edu

How to Apply:

Applications that do not contain all of the required documents will not receive full consideration, please note that multiple documents can be uploaded in the box.

Process for External Applicants: Please apply through Workday , and search for ‘ R0044073' . Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

Process for Internal UVA Applicants: Please apply through your Workday Home page, search “Find Jobs,” and search for ‘ R0044073 .’ Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).


Education: Bachelor's degree in English or communications
Experience: At least one year experience


This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

COVID Vaccination Requirement and Guidelines

Please visitthe UVA COVID-19 Job Requirements and Guidelines webpageprior to applying for current information regarding vaccination requirementsandguidelines for employment at UVA.

The University of Virginia, i ncluding the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.


Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer

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