The College and Graduate School of Arts and Sciences at the University of Virginia seeks applicants for an inaugural Digital Strategist to lead the craf ting and execution o f online marketing campaigns with the overall goal of growing the A rts & Sciences (A& S) brand and its over 90 public-facing websites. The newly created Marketing team within A &S has a vision to build a function t hat provide s stronger storytelling, engagement, and connection both internally at UVA and externally to broader audiences and stakeholders . The Digital Strategist role , which sits within the Content & Creative Services sub team , is a key piece in working across the Brand Marketing and External/ Internal Communicatio ns colleagues to bring the digital assets to life.
The ideal candidate for this role should have a deep comprehension of digital marketing avenues and data analysis . In addition, they must have exceptional communication skills and project management capabilities.
Successful candidates should be resourceful, knowledgeable, analytical, data-driven , and customer-focused.
The candidate will be expected to perform the following job duties:
Create digital marketing strategies that span various platforms including social media, SEO, email marketing and paid advertising.
Develop and execute a social media content strategy and engagement plan tailored to each platform using analytics to optimize reach
Work cross-functionally with Brand Marketing and Executive /Internal Communications teams to create digital content that drives growth and enhances brand visibility
Analyze and optimize UX of organizational and departmental websites for A&S F aculty and S taff
Monitor and analyze the performance of digital assets , using data to optimize results and achieve set targets
Work with A&S Faculty & Staff to develop digital campaigns in support of Dean’s Office priorities
Stay current with industry trends, emerging technologies, and best practices in digital marketing
Develop and maintain relationships with external partners and vendors to maximize digital marketing opportunities
Create detailed reports on campaign performance and present insights and recommendations to stakeholders
Minimum Requirements:
Bachelor's degree in Marketing, Communications, or a related field required
At least five years of experience required
Qualifications:
Substantial experience in digital marketing, with a strong understanding of various marketing channels and strategies
Experience with Google Analytics, Adobe Analytics, or other related analytics tools
Familiarity with web design and development
Experience with social media management tools like Sprout Social
Knowledge of SEO best practices and techniques
Strong project management and organizational skills - experience and ability to manage multiple tasks simultaneously
Excellent communication and presentation skills, both written and verbal
Creative thinker and problem solver, with a data-driven mindset
Experience with graphic design software and visual content creation preferred
Familiarity with content management systems (CMS) such as Drupal preferred
Proficiency in marketing automation tools, such as Marketing Cloud preferred
Experience in higher education marketing or working within a university setting preferred
To learn more about The College and Graduate School of Arts and Sciences, please visit: https://as.virginia.edu.
This position is located in Charlottesville, VA. This position may be eligible for a hybrid work schedule, dependent upon needs of the department and incumbent's performance.
This is an Exempt level, benefited position. For information on the benefits at UVA, visit hr.virginia.edu/benefits.
This position will remain open until filled. Review of applications begins February, 2025. This position will not sponsor applicants for work visas. The University will perform background checks on all new hires prior to employment.
To Apply:
Apply here. Internal applicants must apply through their UVA Workday profile by searching ‘Find Jobs.’ Complete an application online with the following documents:
• CV
• Cover letter
Upload all materials into the resume submission field, multiple documents can be submitted into this one field. Alternatively, merge all documents into one PDF for submission. Applications that do not contain all required documents will not receive full consideration.
References will be completed via UVA’s standardized process Skill Survey. A total of five references will be requested via SkillSurvey during the final phase of the interview process.
For questions about the application process, please contact Melanie Sponaugle, Academic Recruiter, at unw5dq@virginia.edu.
For more information about UVA and the Charlottesville community please see http://www.virginia.edu/life/charlottesville and https://embarkcva.com/.
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The University of Virginia, i ncluding the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex, pregnancy, sexual orientation, veteran or military status, and family medical or genetic information.
Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer
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