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Director of Marketing and Communications

Charlottesville

Director of Marketing and Communications

  • R0042409
  • Charlottesville, Virginia, United States
  • Communications
  • The University of Virginia
The University of Virginia Frank Batten School of Leadership and Public Policy (Batten School) is seeking applicants for the Director of Marketing and Communications. This position plays a critical role in the Batten School by leading and executing comprehensive brand development, marketing, and communication initiatives and activities that advance the mission and strategy. Now in its fifteenth year, the Batten School generates knowledge that addresses pressing public policy challenges and broadly prepares students for ethical and effective leadership and public service. With continued robust growth, the Batten School attracts action-oriented students in rigorous graduate and undergraduate degree programs and fosters an exceptional faculty conducting research and engaging a wide range of stakeholders on issues impacting public life, a dedicated staff team, and a growing and committed alumni and donor network.

The Director of Marketing and Communications serves as a member of the senior leadership team to co-develop a comprehensive marketing and communications plan that weighs progress on strategic objectives in key school audience areas including student prospects, students, and alumni; academic research and impact; donor prospects and fundraising; as well as internal Batten School and UVA audiences with available resources and capabilities. Working directly with key audience owners, (e.g. Admissions for student prospects, Advancement for donor prospects, etc.) the Director develops and helps execute specific workplans to achieve these audience goals. This work requires leading a marketing and communications team that includes direct reports, matrixed staff, partners, and vendors; shaping and developing the overall brand position of the school; and enabling core capabilities such as content creation, market research, marketing, creative services, media relations, and executive & crisis communications. This role has significant involvement in engagement partnerships and events with both other UVA schools and units and well as with external organizations and employers to raise the profile of the school.

The Director reports to the Dean of the Batten School, manages the school’s marketing and communications team, and collaborate extensively with the senior leadership team, faculty, staff, students, the Batten School Foundation Board, and others to both implement strategic initiatives and support ongoing marketing and communication services to the school community. With the importance of understanding the key audiences of the school, this role is primarily in-person and located on UVA grounds in Charlottesville, Virginia.

This is an exciting moment in the development of the Batten School. Over the next decade, we aim to increase our reach into new and underserved student communities, further bolster research discoveries, connect policy makers with the Batten School community to shape policy solutions, and invest in our community, program excellence, and requisite infrastructure. This trajectory also creates exciting opportunities to partner with other schools and organizations, such as the newly formed Karsh Institute of Democracy , to support the broader ambitions detailed in the University of Virginia 2030 strategic plan .

Required Qualifications:
  • Bachelor’s Degree and at least 7 years of professional experience in communication, marketing, or related field OR an advanced degree and 5 years of experience
  • Demonstrated ability to develop, implement, evaluate, and communicate results of a comprehensive, strategic communications and marketing program.
  • Thorough expertise with contemporary marketing principles, including content marketing, social media, and digital storytelling.
  • Demonstrated experience with a range of communications practices such as messaging, writing, editing, graphic design, visual communications, branding, marketing, advertising, electronic communications, web, and social media.
  • Strong written and presentation skills, including proven ability to shape communications in the Dean’s tone and style, as well as skilled in detail-oriented editing and proofing.
  • Strong leadership, management, and interpersonal skills, including assigning work, setting direction, and using a strengths-based approach to feedback.
  • Demonstrated ability to be self-motivated and capable of working in a complex service environment.


Preferred Qualifications:
  • Experience in executing marketing initiatives and the analysis and application of market research.
  • Demonstrated experience managing marketing and communications professionals.
  • Demonstrated budgetary supervision experience.
  • Experience in a higher education, independent school, scientific organization, or nonprofit environment.
  • Strong skills using technology in the workplace, familiarity with content management systems and email platforms; social media competencies. Experience with Salesforce, Marketing Cloud, and related platform technologies.
  • Prior communications experience developing and placing stories with external media.


Anticipated hiring range: $ 90,000-110,000

The selected applicant will be required to complete a background check prior to their first day of employment per university policy.

TO APPLY :

Please visit UVA job board: https://uva.wd1.myworkdayjobs.com/UVAJobs and search for “R0042409”

Complete an application online and attach:

1. Cover letter to include your interest in the position and your knowledge, skills, abilities, and experiences

2. Resume or CV

3. Example of a marketing and communications strategic plan or major initiative planning document authored by applicant

4. Reference to published communications authored by applicant

PROCESS FOR INTERNAL UVA APPLICANTS: Please apply through your Workday Home page, search “Find Jobs”, and search for “R0042409".

Review of applicants will begin Dec 2022, and the position will remain open until filled.

***Please note that you MUST upload ALL documents into the CV/Resume box. Applications that do not contain all of the required documents will not receive full consideration. ***

For questions about the application process, please contact Rhiannon O’Coin, Senior Academic Recruiter, rmo2r@virginia.edu

For more information about UVA and the Charlottesville community please see www.virginia.edu/life/charlottesville and https://embarkcva.com/

COVID Vaccination Requirement and Guidelines

Please visitthe UVA COVID-19 Job Requirements and Guidelines webpageprior to applying for current information regarding vaccination requirementsandguidelines for employment at UVA.

The University of Virginia, i ncluding the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

 

Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer

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