Marketing Content Specialist

  • https://jobs.odu.edu/postings/24592
  • Virginia, United States
  • DL ONLINE COURSE DEVELOPMENT
  • VP DIGITAL TRANSFORMATION & TECHNOLOGY
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Title: Marketing Content Specialist

Agency: VP DIGITAL TRANSFORMATION & TECHNOLOGY

Location: Remote

FLSA: Exempt

Hiring Range:

Full Time or Part Time:

Additional Detail


Job Description:
The Marketing Content Specialist is responsible for developing compelling, brand-aligned content that supports ODUGlobal’s enrollment goals and the Division of Digital Transformation and Technology’s reputation-building efforts. This role will focus on marketing copywriting across multiple platforms, ensuring messaging is engaging, persuasive, and aligned with ODUGlobal’s and the Division’s strategic priorities.

The Marketing Content Specialist will collaborate with the Digital Campaigns Manager and Content Marketing Team (Content Strategist, Social Media Manager, Media Manager) to produce a variety of content, including:

  • Enrollment-focused marketing copy for ads, web pages, emails, social media, and digital campaigns.
  • Short-form storytelling and promotional content that highlights ODUGlobal’s strengths and innovations.
  • Internal and external communications that showcase the Division’s impact, events, and thought leadership.

This position is ideal for a marketing writer with strong copywriting skills and a passion for crafting content that drives action and engagement.
Minimum Qualifications:

  • Master’s degree in Marketing, Communications, Journalism, or a related field of study required. Or a bachelor’s degree in Marketing, Communications, Journalism, or a related field with related work experience equivalent to a master’s degree in the proceeding fields
  • Considerable experience in marketing copywriting, content creation, or digital marketing.
  • Strong portfolio showcasing ad copy, social media content, web writing, or email campaigns.

Technical & Writing Skills
  • Excellent writing, editing, and marketing copywriting skills.
  • Strong understanding of branding, messaging, and audience engagement.
  • Familiarity with SEO, digital advertising, and social media marketing best practices.
  • Ability to collaborate effectively and manage multiple content projects at once.

Key Competencies
  • Marketing Mindset – Ability to craft messaging that aligns with business goals and audience needs.
  • Concise & Impactful Writing – Skilled in writing short, persuasive, and effective copy.
  • Collaboration & Adaptability – Works well within a team-based content strategy.
  • Storytelling & Engagement – Capable of translating Division achievements into compelling narratives.
Additional Considerations:

 

Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer

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