Marketing & Public Relations Manager

Title: Marketing & Public Relations Manager

Agency: Mountain Gateway Community College

Location: Alleghany - 005

FLSA: Exempt

Hiring Range: $44,192 to $55,000 (depending upon educaiton and experience)

Full Time or Part Time: Full Time

Additional Detail

Job Description:

Mountain Gateway Community College (MGCC) is a two-year public institution of higher education and one of 23 community colleges in Virginia. The college is supported by the Commonwealth of Virginia; the counties of Alleghany, Bath, Botetourt (northern portion) and Rockbridge; the cities of Buena Vista, Covington, and Lexington; and the town of Clifton Forge. MGCC provides opportunities for the extension of knowledge, skills and personal enrichment in an environment that maintains high academic standards and respect for each individual. The college strives to keep programs and services financially and geographically accessible for all students. Credit and non-credit courses are offered to meet life-long learning needs. On-site and distance learning options incorporate up-to-date technologies.

Join Our Team as a Marketing & Public Relations Manager at Mountain Gateway Community College!

Are you passionate about making a difference through strategic marketing and public relations? Mountain Gateway Community College is seeking a dynamic and innovative Marketing & Public Relations Manager to lead our efforts in promoting our college’s programs, achievements, and community impact.

Why Choose Mountain Gateway Community College?

• Competitive salary with excellent fringe benefits
• Opportunities for professional growth and development
• A supportive environment dedicated to student and community success
• The chance to make a meaningful difference in education and community engagement

Position Overview:
As the Marketing & Public Relations Manager, you will be at the forefront of shaping our college’s image and outreach. Your responsibilities will include:

• Developing and implementing strategic marketing campaigns in collaboration with the President
• Managing media relations to enhance visibility and reputation
• Overseeing digital and print communications, including social media and webpage updates for MGCC, the Educational Foundation, and the Real Estate Foundation
• Promoting college programs, achievements, and community events
• Assisting with special events and outreach initiatives
• Serving as the College’s Public Information Officer (PIO), ensuring accurate and timely communication with the public

Ideal Candidate Profile:

• Proven experience in marketing, public relations, or communications
• Strong understanding of digital media and content creation
• Excellent written and verbal communication skills
• Ability to develop creative strategies that engage diverse audiences
• A collaborative mindset with the ability to coordinate with multiple stakeholders

Join us in making a difference! If you're ready to lead innovative marketing initiatives that contribute to student success and community development, we want to hear from you.

MGCC MARKETING (100%)

• Develop and execute innovative marketing strategies aligned with the college’s goals to enhance visibility, engagement, and enrollment growth.
• Oversee and facilitate clear, accurate, and high-quality communication among internal departments and external partners, ensuring adherence to established standards and messaging guidelines.
• Collaborate closely with the Admissions/Recruiting Office and Workforce Solutions/Community Education Office to design and implement targeted strategies that foster long-term enrollment retention and community engagement.
• Assist in the creation, review, and dissemination of compelling marketing and public relations materials for the college and its educational foundation.
• Coordinate and monitor activities related to the college’s marketing plan, ensuring timely execution and alignment with institutional objectives.
• Ensure all creative marketing materials are regularly reviewed for quality, consistency, and compliance with brand standards.
• Develop and implement social media strategies by conducting competitive research, selecting appropriate platforms, benchmarking performance, crafting targeted messaging, and identifying key audiences.
• Generate, edit, and publish engaging content daily across various digital platforms to foster meaningful community connections and inspire action.
• Identify and leverage the most effective media channels to distribute college marketing materials to diverse audiences.
• Deliver exceptional customer service to internal teams and external partners, maintaining positive and professional relationships.
• Produce high-quality graphic design for collateral, digital media, and promotional materials that align with branding guidelines.
• Manage website updates and maintenance to ensure content accuracy, usability, and overall site health.
• Support the Director in planning, organizing, and executing special events that promote college initiatives and community involvement.

• Exceptional verbal and written communication skills, with the ability to convey information clearly and effectively
• Proficient in advanced keyboarding techniques and highly skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Expertise in publishing and graphic design software, including Canva, Adobe InDesign, Adobe Illustrator, and Adobe Creative Suite
• Strong understanding of HTML and experience with web development tools and platforms
• Demonstrated ability to adapt to new technologies and continuously improve digital literacy skills

• Prefer bachelor’s degree (communications, English, marketing, or related preferred) and 5 years work experience
• Marketing experience; experience with all traditional and emerging marketing channels