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Student Recruitment Specialist (Education Support Spec III)

Student Recruitment Specialist (Education Support Spec III)

  • https://jobs.vccs.edu/postings/54627
  • Virginia, United States
  • Laurel Ridge Community College

Title: Student Recruitment Specialist (Education Support Spec III)

Agency: Laurel Ridge Community College

Location: Frederick - 069

FLSA: Non-Exempt

Hiring Range: The hiring range for this position is $37,042.00-$48,000.00. Salary will commensurate with education and experience.

Full Time or Part Time: Full Time

Additional Detail

Job Description:

For best consideration please apply by February 06, 2023.

The Student Recruitment Specialist plans, coordinates, and facilitates the recruitment of students into future Workforce Solutions classes through a variety of methodologies including enrollment campaign execution and management of leads in a Customer Relationship Management (CRM) software. They work directly with marketing and outreach teams to match potential students to upcoming classes based on student inquiries and interests with the goal of increasing enrollment in upcoming Workforce Solutions classes. Although this position will be a part of the Workforce Solutions Operations/Registration team, they will work directly with marketing and outreach to convert student leads into class registrations. This position will manage and organize student leads for WSCE courses through Customer Relationship Management (CRM) software. Working with other program staff, this position will develop, manage, and execute targeted student outreach campaigns to convert leads into student enrollments. The position will be responsible for analyzing available open class seat inventory in upcoming classes three – four weeks in advance of the class start date by identifying open seats in programs and develop targeted efforts to find and enroll students and seek to maximize enrollment. Student recruitment duties will include data mining in the CRM software to discover new and existing leads, following up with previous past students and prospective leads expressing interest in career training and professional development programs, managing lead interest, contacting waiting list groups, developing lead nurturing email campaigns, texting campaigns, and conducting phone calls and/or text messages to employers, current students, and prospective leads. This position will produce and execute marketing and outreach campaigns, promotion, and collateral materials to support student enrollment goals.

The Successful Candidate will:

  • Develop and execute prospecting campaigns to capture new student prospects and cultivate existing student leads leveraging marketing software, web, print, and social medial platforms;
  • Have the ability to create email nurturing campaigns for existing leads and students leveraging marketing automation software;
  • Follow up with leads with outbound phone calls, text messages, and email campaigns to prospective students showing interest in programs;
  • Able to proactively reach out to initiate conversations and communications with prospective students. This will include strong interpersonal and communication skills along with the ability to communicate and interact effectively with individuals of various backgrounds and experiences.
  • Understand of the specific needs of area employers for high-demand occupations, including local labor market trends and employment opportunities in our community;
  • Possess a broad knowledge of Laurel Ridge Workforce Solutions training programs which include short-term career training offerings, industry credentialing programs, corporate training, and professional development courses;
  • Become highly knowledgeable with Customer Relationship Management (CRM) software;
  • Be able to work independently with minimal direction, motivated, and reliable to engage organizational and student leads;
  • Possess strong customer service skills including phone, text message, and email etiquette;
  • Ability to effectively communicate to facilitate effective interactions with a variety of diverse clients in-person, on the telephone and via electronic communication such as email, chat and video conferencing; and
  • Be proficient in the use of Microsoft Office and other commonly used business software.

The hiring range for this position is $37,042.00-$48,000.00. Salary will commensurate with education and experience. The position is classified staff and as such is eligible for the benefits package offered by the Commonwealth of Virginia for state agencies. For more information, please visit www.dhrm.virginia.gov


According to DHRM policy 1.61 Teleworking, effective July 5, 2022, Virginia state employees will return to the workplace. Consistent with pre-pandemic policies, telework may be an option for certain eligible positions. Eligible positions are determined by the type of work and job requirements of the position, as defined by heads of agencies. Positions requiring more than two days of telework weekly will require approval from the Department of Education’s Cabinet Secretary. Positions requiring more than two days of telework weekly require approval from the Office of the Governor’s Chief of Staff.

Click here to learn about Laurel Ridge Community College.
Laurel Ridge Community College is dedicated to the goal of building a culturally diverse and pluralistic faculty and staff committed to teaching and working in a diverse environment, and strongly encourages applications from women, minorities, individuals with disabilities, and veterans. In compliance with the Americans with Disabilities Act (ADA), Laurel Ridge will provide, if requested, reasonable accommodation to applicants in order to provide access to the application, interviewing, and selection process. Please email eeo@laurelridge.edu for further information.

Laurel Ridge Community College is an equal opportunity institution providing educational and employment opportunities, programs, services, and activities. While honoring bona fide occupational exceptions as needed, the college shall promote and maintain equal employment and educational opportunities without regard to race, color, religion, disability, sex, sexual orientation, gender identity, ethnicity, marital status, pregnancy, childbirth, or related medical conditions including lactation, age, status as a veteran, national origin, or other non-merit factors. The college also promotes a safe working environment and prohibits sexual misconduct, including sexual violence and harassment.
Minimum Qualifications:

  • Knowledge of recruitment, business development, cultivating sales pipelines, marketing, communications, business, or related field demonstrated via associate degree, certification, and/or previous job experience.
  • Demonstrated relevant experience or equivalent marketing, customer service, and sales experience in high-volume environments such as customer service centers or call centers with an emphasis on proactive customer recruitment strategies and sales closing strategies.
  • Evidence of clear communication while working with the public on the phone or in person.
Preferred Qualifications:

  • Knowledge of marketing, communications, business, or related field demonstrated via associate’s degree, certification, and/or on-the-job training.
  • Evidence of database experience and working with a Customer Relationship Management (CRM) tool is preferred.
  • Demonstrated email marketing experience preferred.


Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer

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