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VCU Athletics *Marketing* Graduate Assistant


VCU Athletics *Marketing* Graduate Assistant

  • req3039
  • Richmond, Virginia, United States, 23284
  • Virginia Commonwealth University
VCU Athletics is seeking a graduate assistant to assist in the day-to-day operations of the Marketing area.

Specifically, the Marketing Graduate Assistants will work closely with all facets of game-day event planning and implementation. Tasks include pre-event planning and advertising, ticket sales, event preparation including marketing set up and tear down, game day script writing, production, and management. Marketing efforts will support VCU’s Division I intercollegiate athletic programs and the overall VCU Athletics brand. This position will work both cooperatively and independently with administrators, coaches, and athletics department staff, as well as other University personnel and student organizations.
All duties and responsibilities will be assigned with the end goal of increasing attendance at VCU athletic events, representing and promoting the VCU athletics brand and increasing revenue for the department.

Responsibilities include, but are not limited to:
• Overseeing all marketing responsibilities of select sports; developing and implementing marketing plans, promotional schedules and ticket sales campaigns as well as all aspects of game presentation (scripts, promotions, entertainment, etc.);
• Executing group sales plan to increase attendance through community outreach efforts (emphasis on emails and calls to past groups as well as creatively targeting new prospects);
• Overseeing the special marketing programs. (i.e. Junior Rowdy Rams Kids Club);
• Coordinating and managing mascot appearances;
• Assisting with various game day presentation duties for Men’s Basketball (i.e. Scheduling National Anthem singers, serve as on-court game day coordinator);
• Establishing effective on-campus marketing efforts (i.e. presence at student orientations);
• Coordinating VCU Athletics’ presence at community events in and around the city of Richmond;
• Assisting with coordination of various athletics communication mediums (i.e. Weekly student emails, faculty/staff telegrams, campus digital sign updates); and
• Other duties as assigned (i.e. assistance with social media and dance/cheer/band coordination).

• Admittance into a VCU graduate program; and
• Demonstrated experience working in and fostering a diverse faculty, staff, and student environment or commitment to do so as a graduate assistant at VCU.

• Knowledge of and prior work experience in intercollegiate athletics;
• Strong customer service skills, highly organized, and detail-oriented; and
• Exceptional verbal and written communication.

A cover letter and resume must be included as part of this application process.
We ask that graduate students limit their applications to three (3) graduate assistant positions of interest.
Applicants must be admitted to a VCU graduate program to be eligible for this position.
For information about applying to VCU’s Center for Sport Leadership, see https://sportleadership.vcu.edu/admission/application.html.
An applicant who is admitted to VCU’s Center for Sport Leadership (CSL) may receive funding from both CSL and the VCU Athletics Department if they are the selected finalist.

There are two (2) open positions within Marketing.
This graduate assistant position for 2023-24 will be open until filled, and review of applications -will begin immediately.
For questions regarding this graduate assistant position, please contact Sarah Frasier at frasiers2@vcu.edu
For questions regarding VCU Center for Sport Leadership applications, please contact Dr. Carrie LeCrom at cwlecrom@vcu.edu


Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer

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