A Commonwealth of Virginia Website
Virginia Mountain View

Web Content Specialist

Web Content Specialist

  • R0044190
  • Charlottesville, Virginia, United States
  • Communications
  • The University of Virginia
The Digital unit within the Office of Communications at the University of Virginia is seeking a Web Content Specialist to help our team source, manage, and curate content for the University’s key digital platforms, including UVA Today and the University’s homepage. This includes handling daily development of the UVA Today email product and accompanying stories, daily oversight of the University events calendar , weekly maintenance of the virginia.edu search capability , and updating content on other owned websites as needed .

Reporting to the Director of Development & User Experience, the Web Content Specialist will execute and coordinate various day-to-day digital development responsibilities and support the team in planning and deploying projects across the larger department. The ideal candidate must thrive in a fast-paced environment and have an eye for detail. They should demonstrate strong communication and collaboration skills and have sincere interest in digital development, user experience, and marketing communications.

  • Work closely with the Director of Development & User Experience and web developers in executing plans for key sites and platforms.
  • Support day-to-day development activities for UVA Today, working with colleagues across the department.
  • Create and design content streams that result in positive user experiences for key University audiences.
  • Leverage content management systems (CMS) and process so that content is leveraged across multiple sites, digital platforms, and authors. This includes setting up and maintaining content for pages/sections and campaign landing pages within the web CMS.
  • Create and maintain multimedia, including photo galleries, slideshows, and videos embedded in web pages.
  • Verify content meets accessibility standards, including confirming display compatibility within all browsers and across mobile devices.
  • Maintain metadata and other inputs in the system to optimize search engine results.
  • Verify that all content is approved through proper channels and systems prior to posting.
  • Work with the web developers to ensure quality assurance testing of all new web properties, by managing the browser and device testing.

Required Experience:
  • Bachelor’s degree in Communications, Web Development, Media Arts or related field.
  • At least one year of related experience.

Skills and Competencies:
  • Excellent written and oral communication skills.
  • Results-oriented and self-motivated, with strong organization skills and attention to detail.
  • Ability to balance multiple priorities to meet deadlines, both independently and as part of a team.
  • Knowledge and/or experience with HTML and content management systems. Experience working with Drupal, and knowledge of CSS and web analytics is a plus.
  • Skills in creating and editing various types of web content ranging from general text to visuals. Ability to create and edit images using software tools such as Adobe Photoshop, Adobe Illustrator or Adobe InDesign is a plus.
  • Closely follow trends in digital content, such as writing for the web and SEO, with interest in continuous learning and seeking opportunities for growing proficiency.

  • Microsoft Suite
  • Familiarity with Adobe Creative Suite
  • CMS basics

It is our privilege to tell the remarkable and evolving story of the University of Virginia. We are writers, artists, planners + programmers, strategists, and communicators, proudly celebrating, promoting, and publicizing UVA’s iconic reputation, accomplishments, brand, and history. Visit our website to find an overview of our latest work, an introduction to our team, and further communications resources.


The Digital Unit is responsible for managing University’s core digital channels, working closely with colleagues on the Marketing & Brand Strategy, News & Content, and Licensing teams to implement successful digital and social strategies and campaigns. The Digital Unit comprises three verticals: Digital Content, Digital Marketing, and Development & User Experience. Together, we create, implement, and optimize digital content on UVA’s social media platforms, digital advertising, and art for UVA Today. We plan, develop, and maintain fundamental University digital properties, including virginia.edu, UVA Today, the University’s central brand guidelines portal, and others.

Anticipated Hiring Range:

$50,000 to $60,000, commensurate with experience

This position will remain open until filled. This is an Exempt level, benefited position. This position will not sponsor applicants for work visas. The University will perform background checks on all new hires prior to employment.For questions about the application process, please contact Daniel Strong, Senior Recruiter at das6zb@virginia.edu.

How to Apply:

Applications that do not contain all of the required documents will not receive full consideration, please note that multiple documents can be uploaded in the box.

Process for External Applicants: Please apply through Workday , and search for ‘ R0044190' . Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

Process for Internal UVA Applicants: Please apply through your Workday Home page, search “Find Jobs,” and search for ‘ R0044190 .’ Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).


Education: Bachelor's degree
Experience: At least one year of experience


This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

COVID Vaccination Requirement and Guidelines

Please visitthe UVA COVID-19 Job Requirements and Guidelines webpageprior to applying for current information regarding vaccination requirementsandguidelines for employment at UVA.

The University of Virginia, i ncluding the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.


Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer

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