The Strategic Enrollment Communications and Marketing unit is seeking a dynamic Web Developer to manage and maintain all Enrollment Management division websites, liaison with university partners providing or creating content, and effectively track communication campaigns and website traffic.
Reporting to the Director of Strategic Enrollment Communications and Marketing, the Web Developer is responsible for maintaining all Enrollment Management websites and making timely updates and necessary changes to the sites’ content including the majors lists, event calendars, agendas, photos, videos, related news, and important information. The Web Developer collaborates with Enrollment Management communicators and the Slate Administrator to develop Slate hosted web pages, forms, and email templates to effectively gather information and communicate with prospective students, families, and other targets. The Web Developer creates UTM codes to track the success of email marketing efforts and runs regular Google Analytics reports to update the SECM unit on website and email performance. Other duties include assisting with the development of multimedia projects for use on Enrollment Management websites and social media platforms.
Degree or certificate in computer science, programming or development. Experience in using Adobe Experience Manager (AEM). Experience using Adobe Lightroom, Premier Pro/Rush, Illustrator, InDesign, and Photoshop. Demonstrated or working understanding of Search Engine Optimization (SEO), web-marketing campaigning, Google Analytics 4/Adwords, Google Tag Manager including UTM tracking, and Google Data Studio. Working knowledge of PHP, Apache and SQL-based databases. Working knowledge of GIT. Experience in enterprise-level social media best-practices and aggregators such as Falcon. Experience in admissions and/or other customer-focused higher education environments.
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Lisha Farrier at firstname.lastname@example.org during regular business hours at least 10 business days prior to the event.
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