Assistant Director of Undergraduate Admissions

Position Summary:

The Division of Strategic Enrollment Management and Student Success is seeking an Assistant Director of Undergraduate Admissions. Reporting to the Associate Director of Undergraduate Admissions, this position is responsible for leading a team of Regional Recruiters to drive the development and implementation of effective recruitment strategies to recruit undergraduate students to Virginia Commonwealth University.

Core Responsibilities:

Supervision of Regional Recruitment Team (45%): In partnership with the Associate Director of Undergraduate Admissions, lead the development and implementation of recruitment plans and strategies to attract out-of-state students including in-person and virtual events and tools to drive out-of-state student enrollment and yield.

• Supervise a team of regional full-time and part-time professionals to accomplish goals of the department for student recruitment ensuring staff have access to appropriate recruitment and admissions training and professional development opportunities.
• Conduct research to determine, create, and implement effective student recruitment strategies including use of multimedia tools such as publications, web-based information, and marketing to drive student enrollment and increase yield.
• Assist with the planning of general on- and off-campus recruitment and yield events.
• Build and maintain strategic partnerships including with colleagues in academic units, community-based groups, and out-of-state school counselors and community college personnel.
• Conduct research to determine, create, and implement effective student recruitment strategies including use of multimedia tools such as publications, web-based information, and marketing to drive out-of-state student enrollment and increase yield and enhance the campus visitation experience.

Undergraduate Admissions (35%): Oversee activities related to undergraduate admissions and student enrollment.

• Actively recruits prospective students by attending college day/night programs, college fairs, visiting high schools and community colleges. Travels both in-state and out-of-state for the university including weekends.
• Evaluates program effectiveness and provides recommendations for future programming. Represents the Office of Undergraduate Admissions at special events, on- and off-campus, including, but not limited to, open houses, yield events, panel discussions and scholarship ceremonies. Works with university faculty and staff to assist with university and departmental events.
• Accurately reviews and evaluates applicant credentials in a timely manner to determine their admissibility to the university based on criteria for admission.
• Visit community colleges on a semester basis and offer follow up one-on-one guidance to prospective transfer students (specifically students in the Adult Learner and veteran community.)
• Manages applicant caseload efficiently, reviewing applications when they are submitted for an admissions decision.
• Makes contact with students and school counselors when applicant information is incomplete.
• Conduct information sessions, in-person and virtually, and lead campus tours.
• Counsels prospective students on their admissibility to the university.
• Responds to email inquiries sent to the Office of Admissions generic email account as well as to emails sent to the employee’s individual VCU email account
• Communicates effectively with prospective students, parents, high school guidance and college counselors, and other high school and community college personnel via letters, emails, and phone
• Participates in phone campaigns and other electronic marketing communications as needed.
• Assists in developing and implementing strategies and programming, particularly for bringing more students to visit campus throughout the year, and for increasing yield in general.
• Performs other duties as assigned.

Community and University Partnerships (20%): Coordinate efforts to build community and interdepartmental relationships.

• Assists middle and secondary school students in understanding how to prepare for college and to be successful after enrolling in college
• Build and establish partnerships with the VCU Office of Alumni Relations to attend chapter related activities to promote recruitment efforts.
• Oversee the School Counselor Visitation Program for out-of-state counselors. Create and execute new recruitment programming especially designed for School Counselors in targeted out of state markets.
• Develops relationships with key personnel in assigned markets.