Marketing Graduate Assistant

Working Title: Marketing Graduate Assistant

State Role Title: Graduate Assistant

Position Type: Graduate Assistant

Position Status: Part-Time

FLSA Status: Non-Exempt: Eligible for Overtime

College/Division: School of Professional & Continuing Education

Department: 100066 - Professional & Continuing Education

Pay Rate: Stipend

Specify Range or Amount: $10,110

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

Beginning Review Date: 05/12/2025

About JMU:

Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. With a population of just over 53,000, Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia. JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students, faculty and staff. The student body includes approximately 20,000 undergraduate and 1,900 graduate students, with over 1,000 full-time instructional faculty.

General Information:

JMU’s School of Professional & Continuing Education collaborates with individuals, business, and communities through transformative educational programs and experiences. SPCE offers a range of programs, including youth camps, adult degree completion, professional and workforce development, and lifelong learning, as well as partners with academic units across JMU to support a number of online or off-campus degree and certificate programs.

Duties and Responsibilities:

The successful candidate will report to SPCE’s Director of Marketing & Recruitment.

Assigned tasks will include:

• Work with SPCE staff to market programs on various social media platforms, website, and with our partners.

• Monitor social media reports and maintain data integrity for future planning of marketing and budgeting.

• Help develop new marketing features and policies as necessary.

• Support the writing for communications inclusive of recruitment email, departmental newsletter, press releases, etc

• Support SPCE’s advancement efforts.

• Attend events, camps, and other activities to record and photograph for marketing purposes.

• Other duties as assigned.

Qualifications:

The ideal candidate will possess:

• Demonstrated strong graphic design skills.

• Proficiency in Microsoft Office products (Word, Excel, etc.).

• Excellent communication skills (verbal, written, and visual).

• Demonstrated experience with the use of social media inclusive of LinkedIn, YouTube, Meta (Facebook), and Instagram.

• A friendly and professional demeanor.

• Experience engaging diverse audiences inclusive of age, ethnicity, and location.

• Ability to work well with a team and independently.

Additional Posting Information:

Please submit a resume, cover letter, an original graphic design example.

Conditions of Employment:  

Students may apply to a graduate assistantship prior to being accepted into a graduate program. However, to be eligible to receive an assistantship upon entry into a graduate program, the following criteria must be met:

The student must be conditionally or unconditionally accepted into a graduate program. Students who are provisionally accepted will not be eligible until they achieve conditional or unconditional acceptance into their program.

The students must have an official transcript on file indicating completion of a baccalaureate degree from an accredited institution or agency

After receiving an assistantship, the student must maintain at least a 3.0 graduate GPA in order to retain or reapply for the assistantship.

These are minimum criteria. Graduate program coordinators have the right to impose additional criteria if they see fit.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are a student with a disability and need assistance please contact the Office of Disability Services at (540) 568-6705 or disability-svcs@jmu.edu. You may also visit the Office of Disability Services, located in the Student Success Center, Suite 1202 and they will be happy to assist you.