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Department: Costello College of Business
Classification: Public Relations & Mktg Spec 3
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Pay Band: 04
Salary: Salary commensurate with education and experience
Criminal Background Check: Yes
About the Department:
The Donald G. Costello College of Business at George Mason University is one of the largest business schools in Virginia, and is located near Washington, D.C., in Arlington and Fairfax, and at George Mason’s global campus in Incheon, South Korea. The college’s AACSB-accredited business and accounting curricula prepare undergraduate and graduate students from the U.S. and across the globe for career success in business and government. Its research-based faculty and focus on multi-disciplinary academic programs, inclusive entrepreneurship, modular education, experiential learning, and corporate partner engagement are transforming the landscape of business education and workforce development. Learn more at business.gmu.edu.
George Mason University has a strong institutional commitment to the achievement of all-inclusive diversity among its students, faculty and staff, and strongly encourages candidates to apply who will support this commitment. Mason is highly ranked for its campus diversity and is ranked by U.S. News & World Report in 2024 as the top-performing public university in Virginia for social mobility.
About the Position:
The Digital Marketing Manager administers, manages, and supports digital marketing and communications efforts that attract and inform Costello College of Business stakeholders, including, but not limited to, prospective and current students and their parents, prospective and current faculty and staff, alumni, prospective and current business partners, and various members of the community.
The primary purpose of this position is web management and support, with a focus on driving brand awareness, brand preference, and top-of-funnel lead generation outcomes (i.e., awareness and consideration) for the Costello College of Business. The Digital Marketing Manager is responsible for managing the Costello College of Business website and related digital properties (e.g., landing pages); ensuring accuracy of published content (i.e., free from grammatical and spelling errors, and misleading or false statements); managing and editing content in a timely manner subject to changing business needs and priorities; designing and creating new pages and content; researching and implementing new functionality and user experience enhancements; optimizing for improved user experience and engagement; regularly tracking and reporting on website analytics, and other web management initiatives. The Digital Marketing Manager may interact and engage with business college stakeholders, cross-functional team members, agency resources, and vendors in-person and online, on a regular basis.
Responsibilities:
Enrollment Management:
Outbound Marketing:
Web Management:
Content Creation:
Analytics and Assessment:
Special Projects and Additional Duties:
Required Qualifications:
Preferred Qualifications:
Instructions to Applicants:
For full consideration, applicants must apply for the Digital Marketing Manager at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a cover letter, resume, and portfolio (or brief description of work completed on other websites, including the names of those websites).
Posting Open Date: March 7, 2025
For Full Consideration, Apply by: March 21, 2025
Open Until Filled: Yes
Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer
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