Communications and Digital Media Coordinator

Title: Communications and Digital Media Coordinator

State Role Title: Public Relations & Marketing Spec IV

Hiring Range: $75,000 - $90,000

Pay Band: 5

Agency: Department of Workforce Development and Advancement

Location: DWDA Central Office - Henrico, VA

Agency Website: virginiaworks.virginia.gov

Recruitment Type: General Public - G

Job Duties

Coordinate visibility, outreach and digital engagement, and public awareness for all agency programs and/or specialized program activities. Shape the agency’s digital strategies by analyzing the performance of campaigns, content, and customer journeys across diverse digital media channels and social platforms. Assist our internal teams and clients with understanding the impact of digital content and social media on job seeker and employer behavior. Maintain and foster positive working relationships with DWDA boards, the Governor’s Communication’s Office, the Secretary of Labor’s office, and other DWDA stakeholders. Provide leadership and strategic advice on the agency’s public image, issues management and monitoring, and stakeholder relations. Reporting to the Chief Deputy Commissioner, support agency leadership, teams, staff and clients statewide, managing analytics projects, handling reporting, and providing strategic recommendations to drive growth and engagement. Oversee the agency’s communications strategy, assist with policy development and implementation, and promote priority initiatives. Continuously work to align communication strategy with agency vision, mission, and goals. May represent DWDA and the Commissioner’s Office at state and national meetings.

Minimum Qualifications

• Extensive knowledge of public relations; communication and engagement methods, trends, and techniques; social media platforms and best practices; outreach strategies and channels; and the digital media, digital marketing and social media landscape, including user behavior, measurable techniques, and content trends.
• Strong oral and written communication, social media, facilitation, multi-tasking, supervisory, and analytical skills
• Ability to promote the organization, make critical decisions, ensure organizational alignment, build relationships, and monitor the agency's economic, political, and demographic context; perform under deadlines and manage controversial and sensitive assignments; prepare reports, presentations, and press releases; retrieve and analyze data from various sources, deriving key insights for diverse audiences (including internal stakeholders and clients); understand the impact of digital and social platforms on brand narratives; and represent DWDA in meetings with various parties (e.g., board members, government officials, and the general public).
• Experience managing vendor/contractor deliverables on time and on budget.

**This is not a remote position**

Additional Considerations

• Awareness of regional and national events as they pertain to the business of DWDA and its mission and initiatives.
• Experience in leveraging digital media channels for maximum impact, including social (Facebook, Twitter(X), Instagram, Threads, etc.) video (YouTube, Tik Tok, Twitch, etc.) and streaming (Hulu, TV networks, FireTV, Roku, etc.) platforms.
• Experience interpreting social media analytics and working with workforce programs.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

Virginia Works is committed to upholding our values in our employment opportunities across the Commonwealth to people from all backgrounds, including all races, ethnicities, genders, and abilities.

Your application and/or resume must reflect your status as a current VA Works/DWDA employee. Applicants are responsible for ensuring the scope of their experience, relevant certifications, knowledge, skills, and abilities are clear in the application (and/or resume) in order to receive consideration. Information regarding experience will not be assumed.

The Department of Workforce Development and Advancement is an Equal Opportunity Employer/Program, and a Virginia Values Veterans certified employer. AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply.

The selected candidate must successfully pass a comprehensive background check including an FBI fingerprint background investigation.

Applications for this position must be submitted electronically through this website. Mailed, emailed, faxed, or hand delivered applications and résumés will not be accepted.

Applications are not accepted after the recruitment closing date.

Please carefully review the details of this recruitment including the location of the position and the posted salary before applying. DWDA does not provide relocation assistance, and no salary will be offered outside of the posted salary range / flat rate.

Consideration for an interview is based solely on the information within the application (and/or resume).

You must ensure your application/resume includes the scope of your experience, knowledge, skills, and abilities as it relates to the position you are applying for. Information not stated will not be assumed.

This website will provide a confirmation of receipt when the application is submitted for consideration.

For the status of your application and this position, please refer to your Jobs.Virginia.Gov account. We do not provide application status updates via email or telephone.

Auxiliary Aids and Services are available upon request to individuals with disabilities.

Applicants needing accommodations should contact the Human Resource office for additional information.

The DWDA does not provide sponsorship; therefore, applicants must be a citizen or national of the U.S., a Lawful Permanent Resident, or an alien authorized to work in the US.

NOTICE: DWDA will record information from each new employee’s Form I-9 (Employment Eligibility Verification) into the Federal E-Verify system to confirm identity and work authorization.

Contact Information

Name: Human Resources / Recruitment

Phone: For the most up-to-date status of your application, please refer to your Jobs.Virginia.Gov account. We do not provide application status updates via phone

Email: Careers@vec.virginia.gov for recruitment related questions. Emailed applications, resumes, or cover letters will not be accepted. For the most up-to-date status of your application, please refer to your Jobs.Virginia.Gov account.

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.