Digital Campaigns Manager

The Digital Campaigns Manager is responsible for developing and executing strategies to drive qualified inquiries to online.odu.edu, convert inquiries into applicants and increase ODUGlobal enrollment. As a critical member of the Strategic Enrollment Management team, this role leverages data-driven insights and digital marketing expertise to meet aggressive enrollment goals in a competitive environment. This fully remote position requires collaboration with internal and external partners and thrives on creativity, curiosity, and a commitment to innovation. The ideal candidate will be highly organized and responsive, demonstrating an ability to effectively manage multiple priorities and adapt to evolving needs.

This role oversees a significant multi-million-dollar marketing budget and partners closely with digital marketing vendors, the Web Innovation team, and the Marketing Cloud team to optimize audience targeting, channel selection, and geographic strategies. A deep understanding of the admissions funnel, particularly for transfer, graduate, and military students, and lead nurturing techniques is essential. Candidates must have prior experience in higher education marketing, with preference given to those with a background in online education.