For more than three decades, the Virginia Lottery has worked to build a strong reputation, one synonymous with providing fun, entertaining experiences and doing so responsibly and with integrity. Proceeds from traditional Lottery games support K-12 public education in Virginia. Taxes generated by sports wagering and casino gaming, which are regulated by the Lottery, benefit other priorities of the Commonwealth.
The Virginia Lottery is currently seeking a Digital Engagement Specialist to join our Marketing Department.
The Digital Engagement Specialist is primarily responsible for supporting the CRM & Loyalty Manager in executing CRM and Loyalty initiatives that support the agency’s customer relationship strategy. Being well-versed in all digital aspects of CRM and Loyalty will ensure that the Lottery’s digital engagement programs run successfully.
Collaborating with other teams in a highly agile environment, this position will ensure that the comprehensive needs of the Lottery are met by leading efforts on managing the promotional calendar, reviewing, testing, tracking the performance of campaigns for optimization, and supporting day-to-day campaign development. Responsibilities include trafficking all required creative assets needed for engagement efforts, ownership of the promotions calendar, proofing all promotional campaigns in the testing environment prior to deployment and coordinating the day-to-day projects of the digital engagement team. This role requires keen attention to detail.
The Digital Engagement Specialist will collaborate across the organization to make certain that all details, documentation, and execution of engagement initiatives are coordinated and communicated throughout the business. This role works closely with internal teams and vendor partners on all digital platforms including the website, mobile app, online games, and future solutions to assist in developing outbound communications, promotional offers, and messaging to maintain positive relationships and retain customers.
Calendar Management duties include: • Lead the day-to-day planning of promotional engagement activities including email, SMS, push notifications, and more. • Own and actively maintain the campaign calendar for all promotional engagement activities. • Ensure that the campaign calendar deadlines are met by tracking the progress of each campaign including creative assets from conception to execution with the relevant stakeholders. • Communicate any updates to the campaign calendar to customer facing teams on a weekly basis and assist in answering player questions on Lottery Rewards and iLottery campaigns. • Act as the primary point of contact for promotional engagement requests from other departments.
Campaign Testing duties include: • Lead quality assurance testing for all promotional engagement activities from technical, configuration, and content perspectives on all platforms. • Ensure that campaigns are prominently and appropriately displayed on all platforms. • Collaborate with stakeholders to ensure that any identified campaign issues are resolved and retested. • Serve as a backup for building and deploying campaigns as needed.
Performance Tracking duties include: • Lead the development, execution, and tracking of A/B and multivariate testing for campaigns. • Monitor performance of promotional engagement activities to provide insights into performance. • Collaborate with stakeholders to assist in the development of strategies to improve and optimize promotional activities.
Campaign Support duties include: • Serve as the primary backup for campaign development and assets as necessary. • Participate as needed to support digital advertising efforts and the affiliate program.
Note - This position requires in-office work three days per week including Tuesday and Wednesday.
Minimum Qualifications
• Bachelor’s Degree from an accredited 4-year college with major studies in Marketing, Communication, Business, or related field. • 3+ years of experience in digital customer engagement strategies and marketing implementation (CRM and email marketing). • Excellent understanding of CRM principles and technical knowledge of CRM and analytical systems supported by Bloomreach and Marigold or comparable platforms. • Demonstrated ability to handle multiple projects simultaneously while working across departmental functions based on agile team needs. • Exceptional attention to detail; writing, editing and proofreading skills. • Thrive in an agile culture including clearly defined process management, collaboration, alignment with organizational and department vision and strategy, creating remarkable customer experiences, continuous learning and improvement, and a high level of employee engagement. • Terrific writing skills with the ability to craft compelling and engaging copy. • Experience using data to shape strategy, tactics, and decisions. Practical experience in developing and executing digital testing strategies. • Ability to collaborate and build strong relationships within the marketing department, throughout the organization, and with vendor partners. • Understanding of consumer and technology trends with a focus on customer engagement. • Experience working in Photoshop. • Design and HTML/CSS experience a plus.
A comparable amount of training and experience may be substituted for the minimum qualifications.
Additional Considerations
See Minimum Qualifications
Special Instructions
You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.
The selected candidate will be required to complete a background investigation.
The Virginia Lottery is an independent state agency, and as such all positions are exempt from the Virginia Personnel Act, as well as most Executive Branch human resources policies. The Virginia Lottery is a fun place to work and values diversity in the workforce. We offer a competitive salary and excellent benefits. The Virginia Lottery is an Equal Opportunity Employer. Only online applications completed in their entirety will be accepted for this position. The Virginia Lottery will provide, if requested, reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process. If any assistance is needed when applying online, please contact the Virginia Lottery’s Human Resources Department at (804) 692-7000.
Applications will be accepted until a suitable pool of candidates is received. After 5 business days, this position may be closed at any time.
Contact Information
Name: Human Resources
Phone: 804-692-7000
Email: N/A
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.
Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.
Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer
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