Outreach Coordinator

Title: Outreach Coordinator

State Role Title: N/A

Hiring Range: Commensurate with education and experience up to $59,904

Pay Band: UG

Agency: VA Cannabis Control Authority

Location: VA Cannabis Control Authority

Agency Website: https://cca.virginia.gov

Recruitment Type: General Public - G

Job Duties

Purpose of Position: This role involves developing and implementing programs and initiatives to increase awareness and understanding regarding current laws and public health trends related to cannabis. This position will build strong relationships with partners, organize outreach events, and serve as a key support for our mission to educate the public and stakeholders about cannabis.

Outreach & Engagement

• Develop and execute outreach programs tailored to a variety of audiences and stakeholders.
• Plan, organize, and lead community outreach events, such as informational sessions, webinars, roundtables, and workshops to increase awareness of cannabis laws, policies, and public health outcomes.
• Distribute educational materials to support outreach efforts.
• Promote best practices in cannabis education and share insights from research to improve program implementation.
• Coordinate with other state agencies and stakeholders for outreach, resource development, and data sharing.  
• Collaborate with internal teams to align outreach strategies with CCA goals and values.

Evaluation & Reporting

• Monitor and evaluate the effectiveness of outreach programs and initiatives, providing regular reports and recommendations for improvement.
• Assist with identifying gaps, challenges and opportunities for improvement for future educational strategies and outreach efforts.

Communication & Collaboration

• Monitor participant attendance tracking, overseeing participant feedback surveys.
• Build and maintain relationships with other government agencies, educational institutions, public health organizations, and community groups to foster effective cannabis public health strategies.
• Serve as the primary point of contact for outreach inquiries.

Minimum Qualifications

• Ability to develop and execute outreach programs tailored to a variety of audiences and stakeholders.
• Experience planning, organizing, and leading community outreach events, such as informational sessions, webinars, roundtables, and workshops to increase awareness of cannabis laws, policies, and public health outcomes.
• Ability to coordinate with other state agencies and stakeholders for outreach, resource development, and data sharing.
• Ability to collaborate with internal teams to align outreach strategies with CCA goals and values.
• Strong written, oral, and presentation skills

Additional Considerations

• Project Management experience, capability to manage multiple outreach initiatives simultaneously.
• Experience in logistics, scheduling, and vendor management for outreach events.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

Reasonable accommodations are available to individuals with disabilities during the application and/or interview processes per the Americans with Disabilities Act. Please call 804-653-9490 for assistance.


The Commonwealth of Virginia is an Equal Opportunity Employer. It is the policy of the Commonwealth of Virginia to prohibit discrimination on the basis of race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, disability, genetic information, pregnancy, childbirth or related medical conditions in the recruitment, selection, and hiring of its workforce.


Contact Information

Name: Robin Hollenbeck

Phone: 804-653-9490

Email: robin.hollenbeck@cca.virginia.gov

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.