Deputy Digital Communications Director

Title: Deputy Digital Communications Director

State Role Title: PR & Mktg Mgr III

Hiring Range: $100,000 - $110,000

Pay Band: 6

Agency: Virginia Department of Health

Location: Dept of Health

Agency Website: https://www.vdh.virginia.gov/

Recruitment Type: General Public - G

Job Duties

Performance Management (for employees who supervise others)
• Serves in a managerial/supervisory capacity to conduct performance management activities and ensure onboarding/offboarding and training for staff
• Establishes and reviews work assignments and priorities and implements performance improvement strategies and/or problem resolution for related issues, in conjunction with program management and Human Resource staff
• Ensures relevant training and workplace safety for staff
• Conducts required performance monitoring and appraisals, establishes clear performance expectations, addresses deficiencies in a timely manner, and documents underperformance in accordance with state guidelines
• Supports employee growth through regular feedback, coaching, and professional development opportunities

B. Digital Strategy Oversight
• Collaborates with Director of Communications, relevant staff and divisions to craft and execute overall digital strategy for the agency
• Assists with the development of digital and social strategies and plans, including contributing to the researching and writing for online campaigns and metrics; gives final approval on strategies and plans
• Presents to VDH senior leadership as requested on digital campaigns, metrics, strategic goals, etc
• Develops an annual FY budget that reflects all expenses of digital communications; collaborates with Communications Director on final budget
• Agency image/revenues enhanced/increased through effective public relations and media and communication programs
• Reviews, edits, and approves all digital communications materials which may include Commissioner’s newsletter, clinician letters, press releases and mass constituent correspondence

C. Social Media and Website Management
• Oversees and reviews all VDH social media accounts and website content, metrics, graphics, in house campaigns, staff training, etc.
• Collaborates with SMEs and program leaders to provide project management oversight of the digital program, including organic and paid media projects; manage multiple digital projects and work streams, and milestone reporting
• Works with members of creative team and/or consultants to develop graphics, video, and other content for digital channels, ensuring 508 compliance as well
• Manages and organize all files related to social media posts, comments, messages, etc. for public records and FOIA requests
• Create, implement and track all in-house online campaigns
• Manage and approve small scale campaigns

D. Vendor Management
• Reviews and approve all digital content produced by vendors; member of the RFP selection committees when digital communications are included in the process
• Manage social medial and website vendor contracts
• Reviews and approves associated costs with digital communications

Minimum Qualifications

• Understands broad organizational priorities and properly deploys resources to reach established engagement targets
• Strong analytical ability to evaluate performance, and adjust digital strategies as needed
• Strong listening and communication skills
• Capacity to work independently and collaboratively
• Collaborate internal creative and vendor relationships to develop innovative projects, drive them to completion and achieve desired results
• Proactivity to review and revise digital strategies around social media, digital tools, and engagement measure effectiveness
• Effective planning and development of public and media relations, marketing and fund raising programs
• Applies knowledge of the organization, operation, related program area(s), strategic planning and the agency’s mission
• Applies knowledge of management principles and practices, resource planning, and budget development
• Senior level management experience in effectively developing & managing a results-oriented, complex, fast paced communications program

Additional Considerations

• Extensive digital marketing experience
• Experience in launching both organic and paid digital programs
• Expertise in utilizing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to optimize digital platforms
• Proficiency in Spanish - oral and written

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

VDH accepts only on-line applications. Faxed, mailed, or e-mailed applications will not be considered. Applications are accepted until 11:55 p.m. on the job closing date. Applications and/or resumes should include relevant work history which indicates your qualifications for this position.

Employment is contingent upon satisfactory results of a state and federal criminal history background check and the Department of Social Service’s Child Abuse and Neglect Central Registry check, U.S. HHSIG Exclusion List check, employment reference check and E-Verify. Other financial, credit, driving, background checks or completion of Statement of Economic Interests may be required for certain positions.

It is the policy of the Commonwealth and VDH that all aspects of human resource management be conducted without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists); sex; color; national origin; religion; sexual orientation; gender identity or expression; age; veteran status; political affiliation; disability; genetic information; and pregnancy, childbirth, or related medical conditions. VDH employees have a shared Code of Ethics, which can be found in the bottom banner of our website: www.vdh.virginia.gov.

If you have been affected by DHRM Policy 1.30 layoff and possess a valid Interagency Placement Screening Form (Yellow Card) or a Preferential Hiring Form (Blue Card), you must submit the card before the closing date for this position. The Card may be submitted with the state application as an attachment.

As a V3 (Virginia Values Veterans) employer VDH Welcomes Veterans to apply!

Supplemental Questions: You may be required to respond to position-specific questions at the end of this application. This information will help us evaluate your credentials and qualifications for the job. Failure to respond to any questions may disqualify you from further consideration.

Contact Information

Name: Rose Sandra Bose

Phone: 804-998-7871

Email: rose.bose@vdh.virginia.gov

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.