DMV Social Media Strategist

Title: DMV Social Media Strategist, Position No. 03346

State Role Title: PR & Mktg Spec IV

Hiring Range: Minimum Salary of $63,360, Commensurate with Experience

Pay Band: 5

Agency: Department of Motor Vehicles

Location: COMMUNICATIONS OFFICE

Agency Website: www.dmv.virginia.gov

Recruitment Type: General Public - G

Job Duties

At the Virginia Department of Motor Vehicles (DMV), we don’t just talk about our core values, we live them! If your values align with ours – Trustworthiness, Respect, Accountability, Integrity and Teamwork (TRAIT) – we invite you to apply for Social Media Specialist in our award-winning Communications Office.

By working together, the Communications Office strives to exceed expectations and provide exceptional customer service. That’s what our mission-purpose poster says, but, what you also may want to know is that we are a close-knit, fun team of creative coworkers who love what we do!

For our Social Media Specialist, we're looking for a friendly and upbeat customer service star who will thoughtfully and thoroughly help Virginians who reach out to DMV for assistance on social media. The Communications Office is a small shop, so we also need a multi-faceted team player with experience in developing social media content, designing graphics, shooting video, and writing and editing a variety of communications.

Minimum Qualifications

• Comprehensive experience managing and executing organic and paid social media programs, including developing content, graphics, videos, animations, and annual editorial calendars, customer response, crisis management, and social and digital media paid advertising placement.
• Considerable knowledge of video production, marketing concepts, and coordination and evaluation of communications activities.
• Skilled in the use of social media creative, publishing and analytics software to produce graphics and videos.
• Demonstrated ability to communicate both orally and in writing in a persuasive and tactical manner.
• Demonstrated ability to plan and develop goals, objectives, and operating guidelines.
• Ability to build and position the agency’s image through the promotion of services and the packaging and distribution of information.
• Demonstrated ability to analyze complex problems and data for decision-making and to make formal presentations.
• Ability to handle complex situations and interact with diverse constituencies, including executive-level decision-makers.
• Ability to maintain effective working relationships, manage multiple assignments, organize work, and coordinate activities across a diverse group of people and special interests.

Additional Considerations

• Certification in social media platforms such as, Sprout Social, Google Analytics, Google Ad Manager, Meta Ads, HubSpot, etc.

• Expertise in managing creative campaigns and coordinating efforts across diverse teams.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

Selected candidate(s) must complete the I-9 Employment Eligibility Verification Form. DMV participates in E-Verify.

All applicants for employment must consent to a background check. Selected candidates must consent to a fingerprint-based criminal history check; driver record check; and background investigation, if applicable.

As a condition of employment, DMV will be alerted of any moving violation convictions, including suspension of license.

Submission of an online application is required. DMV does not accept applications, resumes, cover letters, etc., in any other format. When applying for jobs, please ensure your online application or resume is complete with duties and skills associated with your work experience and years of experience to assess your skills in the screening process properly. Candidates are evaluated based on information provided in the application materials. Missing information cannot be assumed.

Contact Information

Name: DMV Employment

Phone: (804) 367-0528

Email: employment@dmv.virginia.gov

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.