Director of Social Media / Football

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Director of Social Media / Football will create, direct, manage & execute the day-to-day social media content of Virginia Tech’s Football program. This position is charged with planning & creating engaging content to tell the story of Virginia Tech Football in ways which not only resonates with fans, alums, but also prospective student-athletes. This position will utilize the following social media platforms: Facebook, Twitter, Instagram, YouTube & TikTok. Ideal candidates possess a passion for college sports, elite work ethic, experience writing social copy under pressure & an ability to capture photos, create graphics & produce short videos optimized for social environments. The Director of Social Media / Football will be embedded with the program year-round.
The position reports directly to the Associate AD, Chief of Staff / Football & indirectly to the Associate AD of Digital Strategy. This role is responsible for adhering to all department & university policies & procedures, as well as the rules, regulations, bylaws & interpretations of the Atlantic Coast Conference [ACC] & National Collegiate Athletic Association [NCAA].

Bachelor's degree with relevant experience working in collegiate athletics or similar field or a master's degree.
Experience working in social media.
Excellent communication skills; especially copy writing.
Ability to deliver timely, creative content [text, image & video].
Detailed oriented & organized.
Ability to work well with others & possess the necessary mentality to do good work.
Possess initiative to solve problems & drive improvement.
Desire to lead groups towards a common goal.
Base level proficiency of video, photo & graphic editing skills.

Relevant experience planning, creating & executing social media within a collegiate athletic program &/or professional sports organization.
Strong video editing, photo, graphic editing skills; ability to use Adobe Creative Suite proficiently.
Proficiency in social media management tools.
Possess an understanding of social media analytics; create performance reports to help colleagues drive optimization.
Working knowledge of NCAA compliance rules & bylaws.

{lPayScaleID}

Exempt: Not eligible for overtime

Restricted

$44,000 to $50,000 commensurate with experience.

40+. Nights and weekends as needed.

5/31/2025

SEE MORE ABOUT WORKING IN VT ATHLETICS AT https://beahokie.com/EMPLOYEE/ 

The successful candidate will be required to have a criminal conviction check.

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

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