Marketing & Communications Coordinator

Position Summary:

The Marketing & Communications Coordinator for Student Success provides professional communications and creative services of a generalist nature to all units within Student Success including Career Services, First and Second Year Experiences, University Academic Advising, Campus Learning Center, Writing Center, Transfer Initiatives & Adult Programs, and Student Success Initiatives & Technology. This newly defined role will provide a combination of services including communications and marketing project management and graphic design services to meet the strategic goals for student retention, graduation, and success.

Core Responsibilities:

Marketing & Communications Strategy & Support (70%)

Provide guidance to professional and student staff members on marketing programs, services, and student, employer, alumni, and staff stories.

Communicate regularly with directors and unit leaders within Student Success to assess and meet marketing and communications needs.

Engage in direct marketing to students (e.g., monthly emails, strategic outreach.)

Market Student Success unit events and resources to/via University-wide sources and platforms, including TelegRAM, University Calendar, AXIS TVs, Handshake, Navigate, Social Media, print/digital ads.

Support marketing-related strategic planning action steps, as needed and requested.

Ensure that Student Success units maintain a consistent and cohesive identity aligned with VCU’s brand identity standards. Conduct regular communications audits within all of the departmental units to evaluate delivery, consistent messaging, and brand adherence. Work with senior leadership team to review internal department communications, branding and consistency of message.

Engage with other campus communicators in similar roles across campus.

Supervision of Student Marketing Assistants (10%)

Hire, supervise, train, provide problem solving assistance and evaluate performance for student marketing assistants and/or graduate students focused on marketing and communications.

Define performance expectations and coach supervisees, providing support and direction when needed.

Conduct regular one-on-one and team meetings with student supervisees

Regular Meetings, Administrative Duties, Follow-Up (10%)

Participate in regular meetings and retreats with senior administrators, student success staff, and other select groups and committees, internal and external to VCU student success. Participate in and support office search committees and hiring processes, as needed.

Engage in project management and follow-up activities.

Participate in strategic planning, including helping to visualize unit plans and related materials and share them externally.

First Destination Survey Marketing Support (5%)

Support development, distribution, and marketing of VCU First Destination Survey (FDS), in partnership with VCU Career Services and Institutional Research and Decision Support (IRDS).

Update and share FDS marketing materials with and for department liaisons and communications contacts on campus.

Support Career Services staff, as needed, with FDS-related Handshake and personalized direct email campaigns and messages.

Meet regularly with the FDS steering committee to provide updates and support survey development, increase and tracking of response rates.

Website Updates and Maintenance (5%)

Manage and strategically update Student Success websites, incorporating interactive and social media.

Meet regularly with IT Services to make updates to Student Success website content and format and stay up to date with trends and best practices.

Conceptualize use of new and innovative ways to deliver content and messaging virtually to diverse constituent populations (students, parents and families, employers, alumni, faculty, board/foundation members).