Marketing Strategist - Student Affairs

Working Title: Marketing Strategist - Student Affairs

State Role Title: Media Specialist III

Position Type: Full-time Staff (Classified)

Position Status: Full-Time

FLSA Status: Exempt: Not Eligible for Overtime

College/Division: Student Affairs Unit

Department: 300234 - Student Affairs Comm and Mktg

Pay Rate: Pay Range

Specify Range or Amount: $49,000 - $51,000

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

Beginning Review Date: 07/18/2025

About JMU:

James Madison University is a publicly funded university with a beautiful campus and a supportive community that is committed to preparing students for the future. The university offers excellent comprehensive benefits which include paid vacation, sick, parental, and community service leave in addition to 19 paid holidays a year; affordable health insurance; retirement through the Virginia Retirement System. We also offer a work-life balance and integration program, Balanced Dukes, that is designed to support the overall wellbeing of our employees and a Tuition Waiver Program that allows employees to have tuition waived for undergraduate and graduate level courses taken at JMU.

Visit our Prospective Employee site to learn more about what makes JMU a great place to work: bit.ly/JMUEmployment

General Information:

Student Affairs Communications and Marketing supports all areas of Student Affairs by providing graphic design, photography, videography and social media. Our work aligns with the Student Affairs mission to engage all students in accessible and inclusive learning, growth and personal development opportunities and experiences.

Duties and Responsibilities:

Social Media

• Content strategy for Vice President for Student Affairs (VPSA) social media
• Provide social media consultation and direction for unit-level accounts by implementing proven marketing techniques and strategic practices.
• Stay current with social media best practices and trends to assist in future planning.
• Coordinate content placement schedules and strategies by deploying teams of creative student employees to create deliverables, determining appropriate promotional channels and developing measurable goals.
• Analyze social media data and make recommendations.
• Conduct an annual audit of Student Affairs social media accounts.

Marketing and Communications

• Recommend effective marketing campaign strategies and deliverables for Student Affairs units.
• Apply fundamentals of marketing across all efforts to maintain brand consistency, appeal to target audience(s), and examine demographics to make informed marketing decisions.
• Analyze previous marketing campaigns and identify areas for improvement based on current best practices, target audience(s) and success of previous campaign.
• Develop weekly student email, Dukes Weekly, and other divisional communication using the university’s CRM system.

Supervision and Support

• Supervise a Graduate Assistant.
• Provide secondary supervision for VPSA social media student employee.
• Provide professional development relating to best practices in social media accessibility and trends.

Departmental Technology Support

• Serve in a web content manager role within the university content management system, Cascade, for SACM.
• Serve as technical administrator of SACM’s software systems.
• Represent department within the University-wide Technology Coordinators Committee.

Qualifications:

Required:

• Knowledge of marketing principles, theories and techniques.
• Proven experience with content management systems.
• Experience managing social media business accounts on various platforms.
• Experience planning, strategizing and executing appropriate content placement.
• Demonstrated experience planning and placing meaningful content.
• Demonstrated experience creating multi-channel marketing campaigns and analyzing results.
• Strong organization and planning skills, including the ability to set priorities and meet deadlines.
• Excellent verbal and written communication skills.

Additional Considerations:

• Understanding of Brandwatch or similar content management tool.
• Familiarity with web and social media accessibility standards.
• Experience with Adobe Creative Cloud applications.
• Experience working within cross-functional marketing and creative teams.

Additional Posting Information:

Conditions of Employment:  

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

EEO Statement:

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation:

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or jobs@jmu.edu. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.