Social Media Specialist

Title: Social Media Specialist

State Role Title: PR and Marketing Specialist III

Hiring Range: $58,000 - $65,000

Pay Band: 4

Agency: Dept Conservation & Recreation

Location: MAIN STREET CENTRE

Agency Website: dcr.virginia.gov

Recruitment Type: General Public - G

Job Duties

This position will plan, research, and create social media content to support DCR's programs and services; ensure that written materials contain accurate and easy-to-read content that aligns with the goals of DCR; assist with managing the creation of new blog articles and updating existing content; assist in developing marketing strategies and tactics to promote DCR's programs and services; utilize editorial calendars and social media marketing plans; collaborate with the PCMO team, State Parks personnel, and other divisions to develop content for social media; manage assigned social media channels for state parks and DCR; monitor and report customer engagement related to DCR's social media platforms; assist with customer relations and reputation management; work collaboratively and constructively with supervisor, coworkers, and external stakeholders; and utilize excellent verbal and written communication skills.

The Virginia Department of Conservation and Recreation (DCR) is the state’s lead conservation agency, and it takes a diverse agency to conserve resources for a diverse commonwealth.

DCR offers paid leave; 13 paid holidays; medical, dental, vision, and life insurance; as well as retirement plans including 401a Cash Match and 457 Deferred Compensation Plan. DCR is also a federally recognized Public Service Loan Forgiveness (PSLF) employer and a certified Virginia Values Veteran (V3) employer.

DCR’s Mission is to conserve the natural, scenic, historic, and cultural resources of the Commonwealth. We invite you to learn more about DCR’s efforts to CONSERVE.

Minimum Qualifications

• Considerable experience working in an interactive communications environment.
• Considerable experience managing social media programs, including developing content and graphics for organic communications and paid advertising.
• Experience scheduling and posting content on major social media platforms.
• Experience managing editorial calendars, website content management systems, and customer relations management tools.
• Experience creating social media content for target audiences that vary based on subject matter.
• Considerable knowledge of social media platform business applications.
• Experience developing goals, objectives, and tactics for successful social media campaigns.
• Experience utilizing research metrics to interpret campaign effectiveness and adjusting social media strategies as needed.
• Experience managing multiple projects with complex tasks, organizing work, and performing at a high level under tight deadlines.

Additional Considerations

• Experience with developing content related to outdoor recreation, land conservation, or natural resources.
• Experience with producing multimedia content for use on social media and websites.
• Basic photo and video editing skills with experience using Adobe Photoshop, Premiere Pro, After Effects, and Illustrator.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

Submission of an online application is required for this position. DCR does not accept applications, resumes, cover letters, etc. for this vacancy in any other format. When applying for jobs, please ensure your online application and/or resume is complete with duties and skills associated with your work experience.

A valid Driver's License is required to operate a state vehicle or if operating a personal vehicle while conducting business on behalf of the agency.

Selected candidate(s) will need to complete the I-9 Employment Eligibility Verification Form. DCR participates in E-Verify.

Minorities, individuals with disabilities, veterans, and people with National/Federal Service experience are encouraged to apply. EEO/AA/TT

Some travel is required.

DCR employees are encouraged to visit Virginia State Parks! Check out our employee discounts.

• Free parking or admission to all Virginia State Parks.
• DCR classified, retired, and wage staff (after six months of service) are entitled to overnight facility discounts such as:
  • Free camping outside of the Memorial Day weekend to Labor Day period in sites designed for up to six people.
  • Free camping Sunday night through Thursday night (excluding the night prior to a holiday) from Memorial Day weekend through Labor Day.
  • Fifty percent discount on cabins (up to 3 bedrooms) outside of Memorial Day weekend to Labor Day, for a maximum of 14 nights. All reservations require a two-night minimum. Bunkhouses, camping cabins, and yurts are included; one night yurt stays only receive a 25% discount.

Contact Information

Name: N/A

Phone: N/A

Email: hr@dcr.virginia.gov

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.